From the blog

Apple Music, Spotify Battle Heats Up

The number of U.S. Apple Music subscribers is expected to at least draw even with, if not overtake, Spotify in about July.

While Spotify continues to be the darling of the music industry in terms of providing superior marketing tools to labels and artists, as well as having the ability to create a buzz among music fans, Apple Music’s streaming service is coming on strong, raising questions about Spotify’s ability to turn a profit down the road.

At the end of October, about 18.2 million of Spotify’s 70 million paid subscribers worldwide were in the U.S., while Apple had about 15 million subscribers in the U.S., according to sources. For the full year of 2017, Billboard estimates that Apple added about 6 million paid subscribers in the U.S., while Spotify added about 5.2 million subscribers.

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